Business Focus: Destinations & Tourism

OBJECTIVE 1
Improve Infrastructure to Support Tourism
​The region’s aging infrastructure hampers efforts to increase its visitor industry. Infrastructure improvements should be prioritized to support the efforts of tourism departments across the region.
Action Items
  • Improve internet access and cellular service
  • Create more public transit offerings
  • Create more bicycle lanes, scooter and bicycle rental facilities
  • Increase signage to promote destinations and provide directions
  • Invest in health care and EMS services as ​infrastructure necessary for tourism
OBJECTIVE 2
Identify New Marketing Strategies and Target Audiences and Market the Region Collaboratively ​​
Action Items
  • Network regularly among region's chambers of commerce
  • Create coupon books collaboratively among destinations in a region
  • Start a mobile marketing trailer that can attend events and distribute information
  • Leverage the region's strengths: proximity to higher education, affordability, the outdoor experiences available, the short distance to larger cities
  • Engage the banking and realty community in supporting and marketing our region's outdoor recreation opportunities
OBJECTIVE 3
Leverage the Strength of the Region's Waterways and Trail System and Continue Developing It
Action Items
  • Install signage at all water entry sites
  • Create even more themed trails – wine, golf, motorcycles, haunts, botanical, Amish, fishing, outdoor sports
  • Use social media to create social groups for themed trails
  • Utilize QR codes more often in our marketing and use them for storytelling on the trails
  • Create a regional combined trail map, and utilize our local artist community in mapmaking to enhance uniqueness and sense of place
  • Encourage expansion of program offerings for ecotourism including bird watching, plant identification walks, and other educational programs
SOUTHERN TIER WEST
​Center for Regional Excellence
4039 Route 219, Suite 200
Salamanca, NY 14779

716-945-5301  
​Fax 716-945-5550

STW"s mission is to help coordinate and enhance planning and development activities in Allegany, Cattaraugus, and Chautauqua Counties so as to promote social, physical, and economic development in these counties.  Southern Tier West seeks to improve the quality of life for the region's people and assure that the "people of the Southern Tier West region have access to adequate occupational, educational, and recreational opportunities; environment; health care services; housing; public safety; and transportation.
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Southern Tier West
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